This is default featured slide 1 title
This is default featured slide 3 title
 

Benefits Of SEO Video Marketing

1. Video marketing is great for SEO

Videos can boost SEO rankings on both major platforms Google and YouTube. Having a well optimized video that reaches your target audience is more likely to become visible in search engines. An optimized title and description lets Google know what it is about. Being that Google shows videos in their search results, its great for a businesses marketing and SEO. Creating links from your video to your website leads to higher rankings in search results.The higher you rank, the more traffic you will potentially get.

2. Valuable Content

With video marketing, content should be relevant, informational and engaging. By creating valuable content, you would be increasing the watch time of viewers which is very important with ranking with YouTube. The longer the viewer stays on a video has an impact on that video ranking higher. Viewers are more likely inclined to watch a video so keep it worth watching.

3. Increased Conversions

Videos can increase sales. Businesses that use video convert to higher sales than businesses who don’t.

Help You Rank First in Google

Content

Quality content is a must. Gone are the days where you could escape with some spun content and rank high in Google. The search engine has become increasingly good at detecting poor quality content and will reward only those that are authoritative and well-written.

Make sure that the content is useful and add value to your audience. Very often authors just write articles and include all kind of filler contents in order to reach a certain number of words. This is not really useful for the audience and might be penalized by Google.

So, if you want to reach the first spot in Google pay attention to your content and make sure that they are of the highest quality and add value to your audience.

On-site optimization

It is important that your site adheres to good SEO practice when it comes to on-site optimization. For instance, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it though as Google will penalize you for too many keywords.

Always

XML Sitemaps in SEO

Sitemaps improve the ranking of a website. The xml files are easily recognised by all search engines, thus you can submit the sitemaps for Google indexing, which makes it easier for the bots to track your pages. With the use of these files, the website and all its pages get better visibility of search engine spiders.

Website with No XML Sitemaps

There is no hard and fast rule that your website. However, the purpose of each website is fulfilled only when it reaches its targeted audience. For this, you need the help of search engines to take your website to the target group. When you create sitemaps, you make the job of bots easier by giving a list of all the pages of your website. By getting these sitemaps indexed, you can be assured that the website and all its pages are indexed on all search engines and thus available to the public.

For the above reasons, the creation of something not to be overlooked when you create a website. Make your website’s navigation simpler and thereby improve the

Effective Link Building

Internal Link Building

Internal link building means placing your links within your actual content as opposed to bunching them up together at the end of an article or post, and it’s a favorite among businesses for good reason.

It’s one of the most “natural” ways to bring up pages on your services or products, and it’s best done in coordination with quality content in order to make sure that the links mesh well with the article or post.

Blog Comments

Commenting on reputable and relevant blog posts helps you boost your exposure to people within your field as well as to potential customers.

It’s important to note, however, that over the years, some link builders have been abusing blog commenting, turning it into a spam machine rather than a platform for effective networking.

There’s more to just placing necessary keywords in the comment; similar to the internal links, the keywords have to be placed strategically and sound as relevant as possible in order for people to pay attention to them.

Social Media

Almost every person on the planet has a social media account, so it’s only understandable to place your

Boost Your Google SEO Score

1 – Blog Title

A Site’s Home Page Title usually appear in the header, but it must also be an H1 header. And this is where your Short tail Keywords will serve you well. Also, your title must not exceed 60 characters including all spaces because that’s the maximum allowed by all Major Search Engines. It is however more advisable to not exceed 55 characters, just to be safe and your site can be indexed by All Major Search Engines. Try to target your Niche and a common need within, then make those keywords your Site Title Baseline.

2 – H2 Header

Your Blog Post Titles should be H2 headers, and again you must target your Niche and Keywords. Only this time you must try to apply your Long Tail Keywords. Never use Unfriendly S.E.O characters in any H1 or H2 Header content. These are any character you enter by using the “Shift” button on your keypad like apostrophes, question marks and even underscores. If you have a good anchor text, then that will also be great for using in the context of your H2 header.

When your S.E.O is done properly by the

Writing Great Articles

One thing you need to do when you write articles is use titles that are sure to grab the reader’s attention. Many times people come across articles and they choose not to read them based on the title alone. You have to do your best to find a title that will grab their attention while letting them know what they can expect to get from reading further.

Using keywords is very important when it comes to SEO. Keep this in mind when you are writing articles. While you should not put so many keywords that your writing makes no sense, you should use enough keywords that it catches the attention of search engine spiders. It is also a good idea to use keywords within the article’s title. Make sure to write content that will get the search engine’s attention as well as that of your target audience.

Graphics are not just for general website content. Using them in correlation with an article is a good idea. Since you are doing everything you can to attract attention, using great graphics should be right up your alley. Do not use any graphics that look good but do not

Local SEO

1. Create local pages for all three search engines – You should visit Bing, Yahoo and Google and create local pages on each of them. Your main focus should be to create pages that are categorized correctly for the set keywords that will also be using. Make sure that you choose the best possible categories for the same keywords otherwise your business may not show up in the local searches.

2. Reviews – One of the best ways to bolster your local SEO strategies is to ensure that you’re receiving regular high-quality reviews from your customer base. It is important that the reviews are real because the search engines are very good at ferreting out untruthful or erroneous reviews. You should create a simple postcard and ask for customers to leave and honest (but hopefully good) review perhaps in exchange for some small discount or other bonus that you can add to your products and services. Since every local page that you create will have a place for reviews make sure that getting positive reviews are part of your marketing strategy.

3. Local Photos NOT Stock Photos – one of the top things that people look

Research Keyword Themes

Keywords and phrases

Keywords are ideas and topics that define what some content is about. For example, the name of the product or service that searchers are looking for is a keyword.

For example, if you had a website selling products to diabetics, keywords would include terms such as diabetes, type 2 diabetes, insulin and so on. These are the words and phrases that searchers enter into search engines when they are looking for diabetes-related products or services. These are also called search queries.

If you can boil everything on a webpage -all the copy, images, videos etc- down to a few simple words and phrases, these are your primary keywords.

Search engine optimisation (SEO)

As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for. In this way you improve the chances that searchers will find you website or product page among the search engine results.

Most search queries will return thousands of results in hundreds of pages. No searcher will bother to read through the whole list or even more than a few pages. To have any sort

Facebook SEO

  1. Claim your personal/vanity URL – These URL’s are heavily weighted on search engines, so take your time and really think about what you want it to be. Be careful though… it’s tough to change once you set it.
  2. Keep your Facebook page name simple, specific enough but not too specific that its limiting (i.e. if you are a marriage counselor, focus your name around love or relationships, so if you go into other kinds of relationship/personal coaching later, your page name is still relevant.
  3. Use keywords strategically, in your about, mission, and company description sections (keep in mind that these sections can be re-ordered, so play around with this while you’re there!).
  4. Link everything together. Link your Facebook page to other existing channels (Twitter/ Instagram/ your website and blog).
  5. Optimize your Facebook business page status updates (your first 18 characters serve as your meta description, choose carefully because they will serve as the SEO title for that update).

But how do I know what keywords to use?

Research is paramount to help you determine the keywords you want to use. Keywords are used in your social media bios, post titles and content,

SEO Best Practice

Show Me the Money

Once you assign a dollar value to speed, it becomes crystal clear in terms of real costs why the enduring visitor perception and experience with page speed relates directly to customer service and brand value.

For example, KISSmetrics presented statistics from Akamai who studied the dollar cost of speed as it relates to page conversions. They found a 1-second delay in page response time results on average in a 7% increase in page abandonment. The kicker here is that page abandonment exponentially grows as seconds add up, so a 4-second delay results in about 28% page desertion, which means your sluggish website is hemorrhaging visitors and potential income at an alarming rate!

Maybe this doesn’t seem like a big deal if you measure things like downloads and other call-to-actions where speed is not considered a critical metric, but it is an important metric when applied to an e-commerce site making $100,000 per day.

Think about it; a 1-second page delay could potentially cost you $2.5 million in lost sales per year. Additionally, page speed is an important online metric for both perceived customer service and brand quality.

Check Your

SEO or Content Marketing

– Keyword

A keyword is something that describes what you are marketing or what your business is all about. It doesn’t have to be a word it can also be a phrase as long as it describes what your business is all about. The words or phrases you choose as keywords should be placed strategically throughout your article so that the search engines can grab on to it quickly.

– Picking keywords

To choose ideal keywords, research on the top keywords associated with your business that are popular on search engines such as Google. Select the keywords that you like and most describe your business and then use them strategically in articles.

– Paragraphs and subheadings

Then you must have subheadings and paragraphs in your articles. These make the articles easy to read and also help in keyword placement. An article that flows from start to finish without breaks is tiring for a reader. It’s advisable to break down ideas into sizeable paragraphs with subtitles for easy reading.

– Keyword placement

Once you have the word, then you must be mindful of placement. Ideally, your keywords must feature in the title.

Local Business Marketing

1. SEO is an ever-changing landscape and what works today may not work tomorrow. In other words it’s not for the jack of all trades. As a business owner you would be well advised to dedicate any spare time you have to trying to get better at your business so you can get terrific reviews – not moonlighting trying to learn the latest website ranking tactics or how to beat the latest updates to Google’s or Bing’s search algorithm.

2. Bad SEO can harm rather than help your search engine marketing efforts. The search engines, especially Google are known to penalize websites for over-optimizing or for using spammy tactics designed to game their system. In fact, for local businesses, not optimizing your website at all may be better than for example spraying spammy backlinks all over the web to your web properties, or overly optimizing them.

3. Choosing the DIY route can get you trapped in a skills spiral -you learn to do one thing today and it leads you down another rabbit hole tomorrow – and a new learning curve. Before you know it you could be spending more time learning the web optimization game

Roles Social Media Plays in SEO

  1. Social Media Channels are nothing but search engines.

Treating social platforms like search engines is the best way forward. That way, the likelihood of increasing discoverability and rank is more. The idea is to be where the potential customers are, presenting them with the information, results and content that they are specifically looking for.

That said, it’s important to mention that the search visibility is not considerably improved by the information presented in the social media page. Social profiles could help users in fetching information; however, it is done indirectly. When Google assesses the local rank of a certain page and provides information, it takes does so through an external network of third-party sites and directories. These directories gather their information from multiple web sources, such as the social platform of a business. Due to this, filling up the complete information in social profiles can give a business an advantage with respect to visibility and accuracy in online listings.

  1. What are Social Signals?

This is another category where misinterpretations run galore. Many believe that if an article is shared several times, then its rank is improved on Google. But it’s not so. Social

Make Your Product Stand Out With Local SEO

Put A Local Address on Your Website

Google uses your site’s details to show it in nearby indexed lists. In this way, while optimizing your site for a specific domain name, you ought to take after the Google’s rules for local SEO. As a matter of first importance, put a residential location your site which contains the physically obvious details with a live land phone/mobile number, and business E-mail ID. It tells Google and users about the precise location of your site and manages you appropriately.

Enhance Meta Information and Title Labels according to the Location

All SEO experts know the tremendous significance of Meta Information and Title Labels for SEO. Both of these let web indexes and visitors know the real features of this content. Along these lines, they become in a position to guess the sort of content beforehand. It encourages web indexes to show the content according to their legitimacy. While optimizing your site for local SERP’s, include title labels and meta portrayals for “keyword + your city/state/country. It empowers Google to show your site unmistakably for local query items and raise the volume of organic and natural traffic to the site

Keywords Wisely

As you are studying, you will discover that the marketers have identified trends and are able to forecast what can (and will) happen in the near future. That is very valuable information to have at your disposal. That information can enable you to have a leg up when it comes to your competitors so that you will be noticed by other people who need and want what you are offering. If you are able to do that, you will be successful.

You may be wondering exactly how you should choose the metrics that are most important to the success of your brand. Well, here are some that will most likely help:

Volume of search terms
When it comes to keywords and key phrases, you will want to pay attention to volume. If a keyword or key term is popular, the chances are that you will have more people paying attention to the content that you are putting out there. That means that your keywords and key phrases will probably be found higher on the search engines pages. The more that happens, the great the number of people who will visit your website will be.

Of

Tags Are Important

There was a time when not many people knew what tags were or how to use them. Now more people are finding out what they are. Often times when listing a product or posting to social media, there will be a tags section. Some people don’t notice it or choose to ignore it. Don’t ignore it! Tags are like keywords or phrases people use in search engines. This is how people will find what you have online.

Is it relevant? That is one of the questions you need to ask when choosing a tag for your product or post. If you are selling handmade scarves or posting an article about making scarves, you want to make sure people interested in that subject or product find your item. You will need to use tags that describe what you have posted. How to make scarves is a good tag to use for a post describing how to make a scarf.Buy scarves for women is a good tag to use for a scarf for woman you are selling. These tags are relevant to what has been posted. Getting the right people to your website helps increase the possibility for sales.

SEO Vs PPC

  • PPC (Pay Per Click): It is basically online ads in which you need to pay for every single click on your website. It is also recognized as paid searching and to run this campaign successfully, you need to have a huge marketing budget, as you have to pay for every single click on your advertisement, whether it converts or not.
  • SEO (Search Engine Optimization): Another basic option you have is SEO, which gives you the organic results without emptying your wallet. There are sets of tools and techniques you can apply to increase the visibility of your website organically, which increase your credibility and customer base as well.

Scroll Down To Know Why SEO Is Better Than PPC

  • Increase Organic Results: If you want organic traffic and results for your website, it’s better to go for SEO, as the traffic comes by the way of this approach is genuine and increase the chances of high conversion. On the contrary, PPC fails to increase organic traffic, as it will give you hit, only till you pay.
  • Credibility: SEO will help you increase the visibility of your website on top of the search results, which not only increase

SEO Training Courses

1. Get maximum odds of grabbing SEO-based jobs

As the IT industry is flourishing day by day, a maximum number of IT companies is fundamentally looking for SEO experts who can achieve their website’s needs by soaring up their website’s ranking, sales lead etc. Individuals with copious knowledge and carry certification in this industry have the great opportunity to earn a decent amount of money. In simple words, the more knowledge and experience you have, the more your pay will escalate.

2. Make your web business conspicuous

If you have some web business and want to make it conspicuous then acquiring knowledge of Search Engine Optimization is something that will work wonders for you. After all, with the knowledge of SEO, you will be able to become familiar with the nitty-gritty that will help in making your brand conspicuous. Overall, your seamless SEO knowledge will be a stepping stone on your way of making your web business a great success.

3 SEO is a way to stand out in the online world prominently

The Internet is a hub of virtually an infinite number of websites, so in this impenetrable maze, it is very

Image Optimisation

1: Carefully Select Images that are Relevant to the message you want to convey

Be aware that internet users are more likely to react to the images on your page before they read any text. A good image should capture attention and inspire readers to investigate and want to share your information. People often react to emotional stimuli and an appealing image that really connects with your topic is more likely to leave an impression. Usually, it is better to take the time and create your own high quality photos rather than using royalty free images from the internet that many others also use. By using images that show humor or drama with your product you are connecting on an emotional level, which is more effective than glossy sterile commercial photos that are technically perfect but cold. Your own original photos are far better for SEO purposes.

2: Always Use The Highest Quality Format That Is Possible In Any Situation.

Search engines are designed to prefer high quality content and high resolution images. Web pages that contain images that are of poor resolution or incorrectly formatted often appear distorted on a mobile screen or a

Practices of SEO to Increase ROI

  • The Content

The content for the website must be unique one & not copied from somewhere else. The content must be reliable and useful for the end user. Proper & useful information must be added to avoid confusion as content is the important part of SEO. Avoiding technical words/sentences allows the engagement of end user on the webpage.

  • Meta-Title

Meta title of your page gives searchers and web search tools a short representation of your webpage. From a SEO perspective, the principal keyword should be at the very beginning followed by the other relevant keywords. Avoid keyword stuffing in the Meta title tag and keep the relevant keywords.

  • Meta-Description

Meta description, in short, is a summary of approximately 152 characters about the content of the webpage. The important and relevant points should be mentioned in the description which is informative to the customer.

  • Inter linking

From an EO point of view, internal liking is a best practice to compose your focusing keyword within the anchor text when mentioning a page. Linking important pages helps to get good amount of authority. Over optimizing the page lessens the authority of the page.