This is default featured slide 1 title
This is default featured slide 3 title

Monthly Archives: October 2018

Boost Your Google SEO Score

1 – Blog Title

A Site’s Home Page Title usually appear in the header, but it must also be an H1 header. And this is where your Short tail Keywords will serve you well. Also, your title must not exceed 60 characters including all spaces because that’s the maximum allowed by all Major Search Engines. It is however more advisable to not exceed 55 characters, just to be safe and your site can be indexed by All Major Search Engines. Try to target your Niche and a common need within, then make those keywords your Site Title Baseline.

2 – H2 Header

Your Blog Post Titles should be H2 headers, and again you must target your Niche and Keywords. Only this time you must try to apply your Long Tail Keywords. Never use Unfriendly S.E.O characters in any H1 or H2 Header content. These are any character you enter by using the “Shift” button on your keypad like apostrophes, question marks and even underscores. If you have a good anchor text, then that will also be great for using in the context of your H2 header.

When your S.E.O is done properly by the use of Plugins, then each post will be an individual URL on its own. Which is why it’s so important not to use Unfriendly S.E.O Characters. These characters will amount to a low S.E.O score, because unfriendly URLs will result in your Blog Score dropping quite considerably.

Your Post Title is also not a sales pitch, it should indicate the baseline message of your post. Think of the thought you wish to inspire with your audience, and remember, offering something useful as a solution to a problem always works!

Post Content – Now Domain and Page Authority are other fields that need attention, and that can be boosted by posting content in excess of 1000 – 2000 words. This will boost your Domain Authority, where High Quality Comments will boost your Page Authority. This is also why it is so important to have a Spam Blocking Plugin installed, and always apply the “All comments to be approved first” inside your c-Panel settings.

When you do this manually, simply click on the website provided in the comment (Open in a new window) and see if the site is indeed active. Then check that the site is indeed indexed in Major Search Engines. Same goes for the email used in the comment, test and confirm legitimacy. Should either of these not be active, then rather delete the comment because broken links are damaging to your Blog S.E.O Score.

And just a word of advice on your post content; Never refer to another page or offer on your blog, because you may want to use your High Quality Post and also publish it as an Article. This will make your content useful wherever it is published and will build credibility.

3 – Meta Description

The Meta Description is kind of like a summary of what your visitor can expect, and again you must avoid all unfriendly S.E.O characters. The Meta Description must not exceed 160 characters, but as with the Site Title a lesser count is advisable, like 155 characters maximum.

Throughout these steps, your Short Tail, Long Tail and Anchor Text Keywords must populate your headers and content throughout its entirety. You want to target a specific audience which is the only way to drop your visitor Bounce Rate.

Wait, what is the “Bounce Rate”? – The Bounce Rate is basically a visitor that opens your Blog URL, but almost immediately closes it again. You want visitors that will open your site link and stay because your content inspires interest.

Someone looking for a Dieting Product will have no interest in something like a new Flat Screen TV for instance, and that visitor will simply just leave your site and become another Bounce Statistic. I cannot place enough exclamation on Keywords, because many newbies don’t do this research and is the single most common mistake resulting in a measly 3% success rate.

Generating an income online as an Affiliate Marketer or Blogger is a Science, not a Contest and there is no final destination. Just hard work, a lot of research and constant learning.

Writing Great Articles

One thing you need to do when you write articles is use titles that are sure to grab the reader’s attention. Many times people come across articles and they choose not to read them based on the title alone. You have to do your best to find a title that will grab their attention while letting them know what they can expect to get from reading further.

Using keywords is very important when it comes to SEO. Keep this in mind when you are writing articles. While you should not put so many keywords that your writing makes no sense, you should use enough keywords that it catches the attention of search engine spiders. It is also a good idea to use keywords within the article’s title. Make sure to write content that will get the search engine’s attention as well as that of your target audience.

Graphics are not just for general website content. Using them in correlation with an article is a good idea. Since you are doing everything you can to attract attention, using great graphics should be right up your alley. Do not use any graphics that look good but do not have anything to do with the article you have written. This will make what you have written look like spam.

Never try to write an article like you are a pro and you know everything under the sun. You are writing articles to appeal to a large audience and everyone is not at the same skill level. You cannot expect anyone to dole out money for what you are selling if you have not made it perfectly clear to them what that is. Trying to fast talk people is a sure way to make them lose interest.

When you write articles, tell the user just enough information to get them interested in what you have to offer. Do not write articles that are so long people will lose interest in the middle, but make them long enough that people will see that you are serious about what you are saying. If the article is particularly long, make sure that users can turn page instead of having all of that content on one page. Many people are turned off when they have to scroll much too long in order to finish what they are reading.

Local SEO

1. Create local pages for all three search engines – You should visit Bing, Yahoo and Google and create local pages on each of them. Your main focus should be to create pages that are categorized correctly for the set keywords that will also be using. Make sure that you choose the best possible categories for the same keywords otherwise your business may not show up in the local searches.

2. Reviews – One of the best ways to bolster your local SEO strategies is to ensure that you’re receiving regular high-quality reviews from your customer base. It is important that the reviews are real because the search engines are very good at ferreting out untruthful or erroneous reviews. You should create a simple postcard and ask for customers to leave and honest (but hopefully good) review perhaps in exchange for some small discount or other bonus that you can add to your products and services. Since every local page that you create will have a place for reviews make sure that getting positive reviews are part of your marketing strategy.

3. Local Photos NOT Stock Photos – one of the top things that people look for locally are photos of the business and images that are real. Adding stock photos does not sell anything about your business and will leave people wondering if they should even bother visiting you. Take high quality snapshots of your storefront, another one inside showing products and/or services or happy smiling people ready to solve a problem.

Research Keyword Themes

Keywords and phrases

Keywords are ideas and topics that define what some content is about. For example, the name of the product or service that searchers are looking for is a keyword.

For example, if you had a website selling products to diabetics, keywords would include terms such as diabetes, type 2 diabetes, insulin and so on. These are the words and phrases that searchers enter into search engines when they are looking for diabetes-related products or services. These are also called search queries.

If you can boil everything on a webpage -all the copy, images, videos etc- down to a few simple words and phrases, these are your primary keywords.

Search engine optimisation (SEO)

As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for. In this way you improve the chances that searchers will find you website or product page among the search engine results.

Most search queries will return thousands of results in hundreds of pages. No searcher will bother to read through the whole list or even more than a few pages. To have any sort of a chance that a searcher for a particular product will click through to your webpage from the search engine results, you need to be on the first page or so of those results… preferably towards the top of the first page.

Search engine optimization (SEO) is the process of organising the copy and other elements on your webpages so that they rank high up in search engine results. The higher your webpage is ranked in the results, the more visitors it will receive from searchers… giving you a chance to convert them into paying customers.

So, if you can manage to incorporate relevant keywords and phrases into your webpage copy, the chances are you will get plenty of searchers looking for your products and services. The trick is to find the relevant keywords and phrase… this is done using keyword research.

Keyword research

The first step in search engine optimisation is keyword research, researching and finding alternative search terms that people enter into search engines while looking for products or services that are similar to yours.

Millions of keywords and phrases are entered into Google every day. Up to 25% of these are very specific long-tail keywords, ie they are detailed phrases. Thus if you can find additional keywords to add to your primary keywords, you will rank higher in search engine results. Keyword research can generate high returns on the time invested if you know how to go about it.

The purpose of keyword research is to determine what users are actually typing into their search boxes. But nowadays you don’t have to worry about finding keywords and phrases that exactly match what your prospects are looking for. You just need to think in terms of keyword themes.

Keyword research tools

Once they have a primary keyword, you expand on it to find similar keywords. There are plenty of keyword suggestion tools you can use to help you.

Most search engines provide their own keyword suggestion tools. There are also some stand-alone research tools.

The suggested keywords usually include the search volume (number of searches made per month) for each of those keywords. This is really handy as you can use this information to select additional appropriate keywords.

Research tools such as WordTracker, Keyword Discovery, and Google’s AdWords Keyword Planner not only give you search volume data and trends but also give you helpful recommendations on similar keywords and phrases worth exploring. The Google AdWords Keyword Planner, for example, offers a thesaurus and alternative keyword suggestions.

Google Suggest can be a useful research tool. Google Suggest is Google’s auto-complete function. If you enter a letter or a word in a search field, you will be automatically shown associated terms in a dropdown menu. These suggestions are based on the most frequently searched terms.

Another great way to quickly get ideas is to type a keyword into Google and then scroll down to the bottom of the search engine results page. There you will see a little section labelled Searches related to keyword.

Check these out for their relevance to your product or service and for their search volume.

Using the results of researched keyword themes

Your goal in all this is to improve your online presence so customers can find your products and services when they search using relevant keywords.

For example, if you are selling bicycles and you discover through keyword research that the phrase ‘mountain bikes’ is generating more than 10,000 monthly searches, there are two main things you can do:

  • Write a blog post that offers information on mountain bikes.
  • Edit some existing pages on your site so that variations of the phrase ‘mountain bikes’ are included in the copy.

These actions will (hopefully) help search engines understand that these pages really are all about mountain bikes.

Researching keywords and phrases is vital if you are to get your pages ranked higher in the in search engine results, thereby gaining prospects and customers.