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Monthly Archives: November 2018

Benefits Of SEO Video Marketing

1. Video marketing is great for SEO

Videos can boost SEO rankings on both major platforms Google and YouTube. Having a well optimized video that reaches your target audience is more likely to become visible in search engines. An optimized title and description lets Google know what it is about. Being that Google shows videos in their search results, its great for a businesses marketing and SEO. Creating links from your video to your website leads to higher rankings in search results.The higher you rank, the more traffic you will potentially get.

2. Valuable Content

With video marketing, content should be relevant, informational and engaging. By creating valuable content, you would be increasing the watch time of viewers which is very important with ranking with YouTube. The longer the viewer stays on a video has an impact on that video ranking higher. Viewers are more likely inclined to watch a video so keep it worth watching.

3. Increased Conversions

Videos can increase sales. Businesses that use video convert to higher sales than businesses who don’t. Viewers can turn into leads, and leads into customers.

4. Brand Awareness

Videos have an opportunity to reach millions on major platforms such as Google, YouTube, Facebook, Instagram and Vimeo. Videos are more likely to get plenty shares and go viral. Building brand awareness through video lets viewers form a connection with your brand.

5. Increased Web Traffic

Videos that are positioned on the 1st page of Google and YouTube means thousands of potential visitors to your website. Potential clients are more likely to watch a video that is positioned on the 1st page rather than a link to a website. YouTube is the second largest search engine. A well optimized, engaging, informational video will increase SEO ranking on both page 1 of Google and YouTube.

Help You Rank First in Google

Content

Quality content is a must. Gone are the days where you could escape with some spun content and rank high in Google. The search engine has become increasingly good at detecting poor quality content and will reward only those that are authoritative and well-written.

Make sure that the content is useful and add value to your audience. Very often authors just write articles and include all kind of filler contents in order to reach a certain number of words. This is not really useful for the audience and might be penalized by Google.

So, if you want to reach the first spot in Google pay attention to your content and make sure that they are of the highest quality and add value to your audience.

On-site optimization

It is important that your site adheres to good SEO practice when it comes to on-site optimization. For instance, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it though as Google will penalize you for too many keywords.

Always make sure that your articles are written for a human audience and only place the keywords naturally in there.

Backlinks

Links are a fundamental part of any ranking strategy. It is important that you have a number of links pointing to your site if you want to rank first in Google. At the same time, you need to make sure that these links are coming from authority sites.

Getting links from link farms should be avoided at all cost. Make sure that the links come from sites that have real traffic and that they are not selling links.

Google knows how to discover Private Blog Networks nowadays and getting links from this kind of network can be quite risky.

Keywords

It is important that you choose your keywords well before starting to write your articles. There are various tools that will allow you to choose the best keyword. Make sure that you go for something that you can rank easily and that is not too competitive. Make a thorough analysis of your competitor’s keywords to ensure that you can compete against them.

XML Sitemaps in SEO

Sitemaps improve the ranking of a website. The xml files are easily recognised by all search engines, thus you can submit the sitemaps for Google indexing, which makes it easier for the bots to track your pages. With the use of these files, the website and all its pages get better visibility of search engine spiders.

Website with No XML Sitemaps

There is no hard and fast rule that your website. However, the purpose of each website is fulfilled only when it reaches its targeted audience. For this, you need the help of search engines to take your website to the target group. When you create sitemaps, you make the job of bots easier by giving a list of all the pages of your website. By getting these sitemaps indexed, you can be assured that the website and all its pages are indexed on all search engines and thus available to the public.

For the above reasons, the creation of something not to be overlooked when you create a website. Make your website’s navigation simpler and thereby improve the traffic to your website. Make your website popular among your audience by taking care of these essentials of SEO.

XML Sitemaps for The Users

It’ll help the users to navigate through the website. It helps them locate the pages they’re looking for, making the website user-friendly. This is one of the major reasons why you need xml sitemaps for your website. It helps you retain your users.

Things To Remember While Creating XML Sitemaps

While creating xml sitemaps for your website, it is advised to have the sitemap on the homepage. This improves in indexing, which results in better crawling of search engine bots.

Effective Link Building

Internal Link Building

Internal link building means placing your links within your actual content as opposed to bunching them up together at the end of an article or post, and it’s a favorite among businesses for good reason.

It’s one of the most “natural” ways to bring up pages on your services or products, and it’s best done in coordination with quality content in order to make sure that the links mesh well with the article or post.

Blog Comments

Commenting on reputable and relevant blog posts helps you boost your exposure to people within your field as well as to potential customers.

It’s important to note, however, that over the years, some link builders have been abusing blog commenting, turning it into a spam machine rather than a platform for effective networking.

There’s more to just placing necessary keywords in the comment; similar to the internal links, the keywords have to be placed strategically and sound as relevant as possible in order for people to pay attention to them.

Social Media

Almost every person on the planet has a social media account, so it’s only understandable to place your links there.

When used with engaging videos and photos, links can definitely go a long way, so again, it’s important to make sure it works well with the content, which has to be produced with your business in mind.

With variety of platforms and types of content available for link building purposes, this relatively new but nonetheless potent strategy can definitely help boost traffic.

Regular Press Releases

If you spot any interesting and relevant news items, like technological developments for example, it’s a good idea to produce press releases on them.

As usual, you have to make sure that the links work well with the topic. You can’t produce a release on a Facebook algorithm change if your business has nothing to do with social media, so it’s imperative to know which news topics you can work with as well.

If you do get it right, jumping on the topic of interest helps you prove yourself to be updated in your field as well as boost your exposure to the right people.