Author Archives: kraken

Benefits Of SEO Video Marketing

1. Video marketing is great for SEO

Videos can boost SEO rankings on both major platforms Google and YouTube. Having a well optimized video that reaches your target audience is more likely to become visible in search engines. An optimized title and description lets Google know what it is about. Being that Google shows videos in their search results, its great for a businesses marketing and SEO. Creating links from your video to your website leads to higher rankings in search results.The higher you rank, the more traffic you will potentially get.

2. Valuable Content

With video marketing, content should be relevant, informational and engaging. By creating valuable content, you would be increasing the watch time of viewers which is very important with ranking with YouTube. The longer the viewer stays on a video has an impact on that video ranking higher. Viewers are more likely inclined to watch a video so keep it worth watching.

3. Increased Conversions

Videos can increase sales. Businesses that use video convert to higher sales than businesses who don’t. Viewers can turn into leads, and leads into customers.

4. Brand Awareness

Videos have an opportunity to reach millions on major platforms such as Google, YouTube, Facebook, Instagram and Vimeo. Videos are more likely to get plenty shares and go viral. Building brand awareness through video lets viewers form a connection with your brand.

5. Increased Web Traffic

Videos that are positioned on the 1st page of Google and YouTube means thousands of potential visitors to your website. Potential clients are more likely to watch a video that is positioned on the 1st page rather than a link to a website. YouTube is the second largest search engine. A well optimized, engaging, informational video will increase SEO ranking on both page 1 of Google and YouTube.

Help You Rank First in Google

Content

Quality content is a must. Gone are the days where you could escape with some spun content and rank high in Google. The search engine has become increasingly good at detecting poor quality content and will reward only those that are authoritative and well-written.

Make sure that the content is useful and add value to your audience. Very often authors just write articles and include all kind of filler contents in order to reach a certain number of words. This is not really useful for the audience and might be penalized by Google.

So, if you want to reach the first spot in Google pay attention to your content and make sure that they are of the highest quality and add value to your audience.

On-site optimization

It is important that your site adheres to good SEO practice when it comes to on-site optimization. For instance, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it though as Google will penalize you for too many keywords.

Always make sure that your articles are written for a human audience and only place the keywords naturally in there.

Backlinks

Links are a fundamental part of any ranking strategy. It is important that you have a number of links pointing to your site if you want to rank first in Google. At the same time, you need to make sure that these links are coming from authority sites.

Getting links from link farms should be avoided at all cost. Make sure that the links come from sites that have real traffic and that they are not selling links.

Google knows how to discover Private Blog Networks nowadays and getting links from this kind of network can be quite risky.

Keywords

It is important that you choose your keywords well before starting to write your articles. There are various tools that will allow you to choose the best keyword. Make sure that you go for something that you can rank easily and that is not too competitive. Make a thorough analysis of your competitor’s keywords to ensure that you can compete against them.

XML Sitemaps in SEO

Sitemaps improve the ranking of a website. The xml files are easily recognised by all search engines, thus you can submit the sitemaps for Google indexing, which makes it easier for the bots to track your pages. With the use of these files, the website and all its pages get better visibility of search engine spiders.

Website with No XML Sitemaps

There is no hard and fast rule that your website. However, the purpose of each website is fulfilled only when it reaches its targeted audience. For this, you need the help of search engines to take your website to the target group. When you create sitemaps, you make the job of bots easier by giving a list of all the pages of your website. By getting these sitemaps indexed, you can be assured that the website and all its pages are indexed on all search engines and thus available to the public.

For the above reasons, the creation of something not to be overlooked when you create a website. Make your website’s navigation simpler and thereby improve the traffic to your website. Make your website popular among your audience by taking care of these essentials of SEO.

XML Sitemaps for The Users

It’ll help the users to navigate through the website. It helps them locate the pages they’re looking for, making the website user-friendly. This is one of the major reasons why you need xml sitemaps for your website. It helps you retain your users.

Things To Remember While Creating XML Sitemaps

While creating xml sitemaps for your website, it is advised to have the sitemap on the homepage. This improves in indexing, which results in better crawling of search engine bots.

Effective Link Building

Internal Link Building

Internal link building means placing your links within your actual content as opposed to bunching them up together at the end of an article or post, and it’s a favorite among businesses for good reason.

It’s one of the most “natural” ways to bring up pages on your services or products, and it’s best done in coordination with quality content in order to make sure that the links mesh well with the article or post.

Blog Comments

Commenting on reputable and relevant blog posts helps you boost your exposure to people within your field as well as to potential customers.

It’s important to note, however, that over the years, some link builders have been abusing blog commenting, turning it into a spam machine rather than a platform for effective networking.

There’s more to just placing necessary keywords in the comment; similar to the internal links, the keywords have to be placed strategically and sound as relevant as possible in order for people to pay attention to them.

Social Media

Almost every person on the planet has a social media account, so it’s only understandable to place your links there.

When used with engaging videos and photos, links can definitely go a long way, so again, it’s important to make sure it works well with the content, which has to be produced with your business in mind.

With variety of platforms and types of content available for link building purposes, this relatively new but nonetheless potent strategy can definitely help boost traffic.

Regular Press Releases

If you spot any interesting and relevant news items, like technological developments for example, it’s a good idea to produce press releases on them.

As usual, you have to make sure that the links work well with the topic. You can’t produce a release on a Facebook algorithm change if your business has nothing to do with social media, so it’s imperative to know which news topics you can work with as well.

If you do get it right, jumping on the topic of interest helps you prove yourself to be updated in your field as well as boost your exposure to the right people.

Boost Your Google SEO Score

1 – Blog Title

A Site’s Home Page Title usually appear in the header, but it must also be an H1 header. And this is where your Short tail Keywords will serve you well. Also, your title must not exceed 60 characters including all spaces because that’s the maximum allowed by all Major Search Engines. It is however more advisable to not exceed 55 characters, just to be safe and your site can be indexed by All Major Search Engines. Try to target your Niche and a common need within, then make those keywords your Site Title Baseline.

2 – H2 Header

Your Blog Post Titles should be H2 headers, and again you must target your Niche and Keywords. Only this time you must try to apply your Long Tail Keywords. Never use Unfriendly S.E.O characters in any H1 or H2 Header content. These are any character you enter by using the “Shift” button on your keypad like apostrophes, question marks and even underscores. If you have a good anchor text, then that will also be great for using in the context of your H2 header.

When your S.E.O is done properly by the use of Plugins, then each post will be an individual URL on its own. Which is why it’s so important not to use Unfriendly S.E.O Characters. These characters will amount to a low S.E.O score, because unfriendly URLs will result in your Blog Score dropping quite considerably.

Your Post Title is also not a sales pitch, it should indicate the baseline message of your post. Think of the thought you wish to inspire with your audience, and remember, offering something useful as a solution to a problem always works!

Post Content – Now Domain and Page Authority are other fields that need attention, and that can be boosted by posting content in excess of 1000 – 2000 words. This will boost your Domain Authority, where High Quality Comments will boost your Page Authority. This is also why it is so important to have a Spam Blocking Plugin installed, and always apply the “All comments to be approved first” inside your c-Panel settings.

When you do this manually, simply click on the website provided in the comment (Open in a new window) and see if the site is indeed active. Then check that the site is indeed indexed in Major Search Engines. Same goes for the email used in the comment, test and confirm legitimacy. Should either of these not be active, then rather delete the comment because broken links are damaging to your Blog S.E.O Score.

And just a word of advice on your post content; Never refer to another page or offer on your blog, because you may want to use your High Quality Post and also publish it as an Article. This will make your content useful wherever it is published and will build credibility.

3 – Meta Description

The Meta Description is kind of like a summary of what your visitor can expect, and again you must avoid all unfriendly S.E.O characters. The Meta Description must not exceed 160 characters, but as with the Site Title a lesser count is advisable, like 155 characters maximum.

Throughout these steps, your Short Tail, Long Tail and Anchor Text Keywords must populate your headers and content throughout its entirety. You want to target a specific audience which is the only way to drop your visitor Bounce Rate.

Wait, what is the “Bounce Rate”? – The Bounce Rate is basically a visitor that opens your Blog URL, but almost immediately closes it again. You want visitors that will open your site link and stay because your content inspires interest.

Someone looking for a Dieting Product will have no interest in something like a new Flat Screen TV for instance, and that visitor will simply just leave your site and become another Bounce Statistic. I cannot place enough exclamation on Keywords, because many newbies don’t do this research and is the single most common mistake resulting in a measly 3% success rate.

Generating an income online as an Affiliate Marketer or Blogger is a Science, not a Contest and there is no final destination. Just hard work, a lot of research and constant learning.

Writing Great Articles

One thing you need to do when you write articles is use titles that are sure to grab the reader’s attention. Many times people come across articles and they choose not to read them based on the title alone. You have to do your best to find a title that will grab their attention while letting them know what they can expect to get from reading further.

Using keywords is very important when it comes to SEO. Keep this in mind when you are writing articles. While you should not put so many keywords that your writing makes no sense, you should use enough keywords that it catches the attention of search engine spiders. It is also a good idea to use keywords within the article’s title. Make sure to write content that will get the search engine’s attention as well as that of your target audience.

Graphics are not just for general website content. Using them in correlation with an article is a good idea. Since you are doing everything you can to attract attention, using great graphics should be right up your alley. Do not use any graphics that look good but do not have anything to do with the article you have written. This will make what you have written look like spam.

Never try to write an article like you are a pro and you know everything under the sun. You are writing articles to appeal to a large audience and everyone is not at the same skill level. You cannot expect anyone to dole out money for what you are selling if you have not made it perfectly clear to them what that is. Trying to fast talk people is a sure way to make them lose interest.

When you write articles, tell the user just enough information to get them interested in what you have to offer. Do not write articles that are so long people will lose interest in the middle, but make them long enough that people will see that you are serious about what you are saying. If the article is particularly long, make sure that users can turn page instead of having all of that content on one page. Many people are turned off when they have to scroll much too long in order to finish what they are reading.

Local SEO

1. Create local pages for all three search engines – You should visit Bing, Yahoo and Google and create local pages on each of them. Your main focus should be to create pages that are categorized correctly for the set keywords that will also be using. Make sure that you choose the best possible categories for the same keywords otherwise your business may not show up in the local searches.

2. Reviews – One of the best ways to bolster your local SEO strategies is to ensure that you’re receiving regular high-quality reviews from your customer base. It is important that the reviews are real because the search engines are very good at ferreting out untruthful or erroneous reviews. You should create a simple postcard and ask for customers to leave and honest (but hopefully good) review perhaps in exchange for some small discount or other bonus that you can add to your products and services. Since every local page that you create will have a place for reviews make sure that getting positive reviews are part of your marketing strategy.

3. Local Photos NOT Stock Photos – one of the top things that people look for locally are photos of the business and images that are real. Adding stock photos does not sell anything about your business and will leave people wondering if they should even bother visiting you. Take high quality snapshots of your storefront, another one inside showing products and/or services or happy smiling people ready to solve a problem.

Research Keyword Themes

Keywords and phrases

Keywords are ideas and topics that define what some content is about. For example, the name of the product or service that searchers are looking for is a keyword.

For example, if you had a website selling products to diabetics, keywords would include terms such as diabetes, type 2 diabetes, insulin and so on. These are the words and phrases that searchers enter into search engines when they are looking for diabetes-related products or services. These are also called search queries.

If you can boil everything on a webpage -all the copy, images, videos etc- down to a few simple words and phrases, these are your primary keywords.

Search engine optimisation (SEO)

As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for. In this way you improve the chances that searchers will find you website or product page among the search engine results.

Most search queries will return thousands of results in hundreds of pages. No searcher will bother to read through the whole list or even more than a few pages. To have any sort of a chance that a searcher for a particular product will click through to your webpage from the search engine results, you need to be on the first page or so of those results… preferably towards the top of the first page.

Search engine optimization (SEO) is the process of organising the copy and other elements on your webpages so that they rank high up in search engine results. The higher your webpage is ranked in the results, the more visitors it will receive from searchers… giving you a chance to convert them into paying customers.

So, if you can manage to incorporate relevant keywords and phrases into your webpage copy, the chances are you will get plenty of searchers looking for your products and services. The trick is to find the relevant keywords and phrase… this is done using keyword research.

Keyword research

The first step in search engine optimisation is keyword research, researching and finding alternative search terms that people enter into search engines while looking for products or services that are similar to yours.

Millions of keywords and phrases are entered into Google every day. Up to 25% of these are very specific long-tail keywords, ie they are detailed phrases. Thus if you can find additional keywords to add to your primary keywords, you will rank higher in search engine results. Keyword research can generate high returns on the time invested if you know how to go about it.

The purpose of keyword research is to determine what users are actually typing into their search boxes. But nowadays you don’t have to worry about finding keywords and phrases that exactly match what your prospects are looking for. You just need to think in terms of keyword themes.

Keyword research tools

Once they have a primary keyword, you expand on it to find similar keywords. There are plenty of keyword suggestion tools you can use to help you.

Most search engines provide their own keyword suggestion tools. There are also some stand-alone research tools.

The suggested keywords usually include the search volume (number of searches made per month) for each of those keywords. This is really handy as you can use this information to select additional appropriate keywords.

Research tools such as WordTracker, Keyword Discovery, and Google’s AdWords Keyword Planner not only give you search volume data and trends but also give you helpful recommendations on similar keywords and phrases worth exploring. The Google AdWords Keyword Planner, for example, offers a thesaurus and alternative keyword suggestions.

Google Suggest can be a useful research tool. Google Suggest is Google’s auto-complete function. If you enter a letter or a word in a search field, you will be automatically shown associated terms in a dropdown menu. These suggestions are based on the most frequently searched terms.

Another great way to quickly get ideas is to type a keyword into Google and then scroll down to the bottom of the search engine results page. There you will see a little section labelled Searches related to keyword.

Check these out for their relevance to your product or service and for their search volume.

Using the results of researched keyword themes

Your goal in all this is to improve your online presence so customers can find your products and services when they search using relevant keywords.

For example, if you are selling bicycles and you discover through keyword research that the phrase ‘mountain bikes’ is generating more than 10,000 monthly searches, there are two main things you can do:

  • Write a blog post that offers information on mountain bikes.
  • Edit some existing pages on your site so that variations of the phrase ‘mountain bikes’ are included in the copy.

These actions will (hopefully) help search engines understand that these pages really are all about mountain bikes.

Researching keywords and phrases is vital if you are to get your pages ranked higher in the in search engine results, thereby gaining prospects and customers.

Facebook SEO

  1. Claim your personal/vanity URL – These URL’s are heavily weighted on search engines, so take your time and really think about what you want it to be. Be careful though… it’s tough to change once you set it.
  2. Keep your Facebook page name simple, specific enough but not too specific that its limiting (i.e. if you are a marriage counselor, focus your name around love or relationships, so if you go into other kinds of relationship/personal coaching later, your page name is still relevant.
  3. Use keywords strategically, in your about, mission, and company description sections (keep in mind that these sections can be re-ordered, so play around with this while you’re there!).
  4. Link everything together. Link your Facebook page to other existing channels (Twitter/ Instagram/ your website and blog).
  5. Optimize your Facebook business page status updates (your first 18 characters serve as your meta description, choose carefully because they will serve as the SEO title for that update).

But how do I know what keywords to use?

Research is paramount to help you determine the keywords you want to use. Keywords are used in your social media bios, post titles and content, URL’s – to use in your description, don’t just load your available text space with keywords, create a description that makes sense, while also incorporating keywords. You have more than one opportunity to use keywords, you also use them in blog posts and page updates.

How do I research keywords?

You know your business best. To start brainstorming keywords:

  • What do you sell? Do a search, what other keywords do you see?
  • Review industry publications, Amazon/eBay, other niche sites, online ads, niche forums – what words do you see consistently coming up?
  • And here’s an amazing tip – look at what comes up in autocomplete when searching in Google- you can see what’s being searched post often by looking at what is suggested, Amazon has a similar functionality, so look there too!

SEO Best Practice

Show Me the Money

Once you assign a dollar value to speed, it becomes crystal clear in terms of real costs why the enduring visitor perception and experience with page speed relates directly to customer service and brand value.

For example, KISSmetrics presented statistics from Akamai who studied the dollar cost of speed as it relates to page conversions. They found a 1-second delay in page response time results on average in a 7% increase in page abandonment. The kicker here is that page abandonment exponentially grows as seconds add up, so a 4-second delay results in about 28% page desertion, which means your sluggish website is hemorrhaging visitors and potential income at an alarming rate!

Maybe this doesn’t seem like a big deal if you measure things like downloads and other call-to-actions where speed is not considered a critical metric, but it is an important metric when applied to an e-commerce site making $100,000 per day.

Think about it; a 1-second page delay could potentially cost you $2.5 million in lost sales per year. Additionally, page speed is an important online metric for both perceived customer service and brand quality.

Check Your Website’s Speed

What does speed mean to website managers in 2018 and beyond? Don’t ignore it! Do everything in your power to increase the page speed of your website for both desktop and mobile sites. If your website is responsive, make sure it works well on every device imaginable. If you test your website and it’s found to be less than optimum, contact a competent web developer who knows how to optimize your website’s speed. It’s more affordable than most other SEO endeavors, and you have nothing to lose but customers-right?

Use Google’s PageSpeed Insights tool to see your score and take notice of any advice they may give you in the results. Secondly, take a look at the size of your page, as many sites are bloated nowadays. Try to shave off as much as you can by optimizing images, compressing code and loading fewer external scripts and ads.

Maybe it’s time to drop the most egregious designer “cuties” that bloat your website and go with a more minimalist approach. What customers love most about your site is the content and how quickly they can see it!