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Image Optimisation

1: Carefully Select Images that are Relevant to the message you want to convey

Be aware that internet users are more likely to react to the images on your page before they read any text. A good image should capture attention and inspire readers to investigate and want to share your information. People often react to emotional stimuli and an appealing image that really connects with your topic is more likely to leave an impression. Usually, it is better to take the time and create your own high quality photos rather than using royalty free images from the internet that many others also use. By using images that show humor or drama with your product you are connecting on an emotional level, which is more effective than glossy sterile commercial photos that are technically perfect but cold. Your own original photos are far better for SEO purposes.

2: Always Use The Highest Quality Format That Is Possible In Any Situation.

Search engines are designed to prefer high quality content and high resolution images. Web pages that contain images that are of poor resolution or incorrectly formatted often appear distorted on a mobile screen or a tablet so you are doing yourself a disservice utilizing low-quality images.

Usually, JPEG file formats are best as they provide the smallest file size and best quality.

GIF files should be used only for thumbnails and decorative images never for large product images as the file size is very large and they do not reduce nicely.

When you are only able to get PNG files, they can be used for both JPEG files and GIF files and then, because of their extremely small file size excellent for simple decorative images.

3: Name All Your Images In Plain Language and Descriptively

To succeed with Good image optimization and a webpage that ranks highly on search engines, it is imperative you do everything possible to assist the search engines.

Search engines crawl everything on your web page including your file names so these also must be relevant, descriptive keyword rich file names.

Good image descriptions help to raise your profile and enrich the relevance of your content by helping web crawlers better understand your images.

Alternative text is similar to captions as they both provide an opportunity to boost your content for user experience and search optimization.

4: Name and Optimize Your Alternative Attributes With Care

Alternative attributes are an alternative when a browser cannot correctly render images it uses alternative attributes to images, in the text and for web accessibility. They are important for adding SEO value to a website so should include relevant keywords for the images. This is one of the best ways to have your e-commerce products show up on web searches

Always describe images in plain language

Add all model and serial numbers to your alternative attributes

5: Use Your Alternative Attributes With Care

Do not use over optimize by packing in too many keywords and do not use Alternative Attributes for decorative images as you may be penalized for over optimization

Always check your work carefully as mistakes may be heavily penalized and remember that misleading captions will drive your webpage bounce rate rapidly higher, this sends a signal to Google’s search engine that your site is unreliable dropping your rating