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SEO or Content Marketing

– Keyword

A keyword is something that describes what you are marketing or what your business is all about. It doesn’t have to be a word it can also be a phrase as long as it describes what your business is all about. The words or phrases you choose as keywords should be placed strategically throughout your article so that the search engines can grab on to it quickly.

– Picking keywords

To choose ideal keywords, research on the top keywords associated with your business that are popular on search engines such as Google. Select the keywords that you like and most describe your business and then use them strategically in articles.

– Paragraphs and subheadings

Then you must have subheadings and paragraphs in your articles. These make the articles easy to read and also help in keyword placement. An article that flows from start to finish without breaks is tiring for a reader. It’s advisable to break down ideas into sizeable paragraphs with subtitles for easy reading.

– Keyword placement

Once you have the word, then you must be mindful of placement. Ideally, your keywords must feature in the title. Make sure the keyword is in the first paragraph and last paragraph. You should also put the chosen word or phrase in a subtitle or two of your article.

– Avoid keyword stuffing

Ensure that you do not pack your article full of keywords, this is keyword stuffing, and it is not allowed. Your article should have a good flow with the keywords placed in a sensible manner all through.