Should Ad Businesses Even Be Called Ad Agencies Anymore? Adweek

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Our mantra when it comes to using content material to assist increase awareness, drive dialog and create commerce is content material for people, not for robots.” In relation to content material advertising that can energy WEBSITE POSITIONING and online transactions, gone are the times of gaming Google.” As a substitute, we function within the far more challenging (but exponentially simpler) world of content material that is value sharing, engaging humans and driving transactions from real folks.

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